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Apple and Google are at the forefront of the latest reviews by four officials in the US. Four senators demanded that the two companies be investigated by the Federal Trade Commission for allegedly collecting and profiting from personal data.

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Two companies accused of selling personal data
Senators sent a letter to Lina Khan, chairman of the Federal Trade Commission (FTC), demanding an investigation into the two tech giants. The letter allegedly facilitated the collection and sale of user data by creating ‘ad-specific tracking IDs’ for the two companies’ mobile operating systems.

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Last year, Apple launched an application called App Tracking Transparency. Thus, iPhone and iPad users got the chance to disable ad tracking. However, even this development will not be enough for the US authorities, they want Apple to be investigated as well as Google.

Both Apple and Google continue to take steps to give users more privacy options. As we mentioned above, Apple introduced the App Tracking Transparency system with iOS 14.5 last year, while Google plans to introduce new privacy restrictions on Android as well.

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Although lawmakers have accepted this situation, Apple underlines that the identity hiding feature is turned on by default on devices. It is also stated that the option to disable it is difficult to find. It is emphasized that Google did not even have such an option until recently.

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A Google spokesperson said in a statement that the company does not sell user data and that such actions are prohibited. Google also claimed that the advertising ID gives users more control. The spokesperson also stated that this way, developers can make money more easily through their applications.

As it is known, although personalized ads provide users with more relevant ads, they can also cause various security problems. We wonder how the US Federal Trade Commission will follow in this regard. So what do you think about this subject? You can share your views with us in the comments section.

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Apple and Google are at the forefront of the latest reviews by four officials in the US. Four senators demanded that the two companies be investigated by the Federal Trade Commission for allegedly collecting and profiting from personal data.

Two companies accused of selling personal data
Senators sent a letter to Lina Khan, chairman of the Federal Trade Commission (FTC), demanding an investigation into the two tech giants. The letter allegedly facilitated the collection and sale of user data by creating ‘ad-specific tracking IDs’ for the two companies’ mobile operating systems.

Last year, Apple launched an application called App Tracking Transparency. Thus, iPhone and iPad users got the chance to disable ad tracking. However, even this development will not be enough for the US authorities, they want Apple to be investigated as well as Google.

Both Apple and Google continue to take steps to give users more privacy options. As we mentioned above, Apple introduced the App Tracking Transparency system with iOS 14.5 last year, while Google plans to introduce new privacy restrictions on Android as well.

Although lawmakers have accepted this situation, Apple underlines that the identity hiding feature is turned on by default on devices. It is also stated that the option to disable it is difficult to find. It is emphasized that Google did not even have such an option until recently.

A Google spokesperson said in a statement that the company does not sell user data and that such actions are prohibited. Google also claimed that the advertising ID gives users more control. The spokesperson also stated that this way, developers can make money more easily through their applications.

As it is known, although personalized ads provide users with more relevant ads, they can also cause various security problems. We wonder how the US Federal Trade Commission will follow in this regard. So what do you think about this subject? You can share your views with us in the comments section.